How Much Money Do Online Casinos Make?

The estimated value of the global online gambling industry in 2023 was just over $95 billion. Of this total, online casinos made up for around $35 billion, with the remaining amount being split between sports betting (over $43 billion) and lottery games (over $16 billion). Additionally, the online gambling industry is expected to keep steadily growing in the next few years and reach $138 billion by 2028.

So, how can we use these numbers to calculate how much online casinos make on average? In short, it’s very difficult to answer this question, as the online casino industry is very diverse, competitive, and, most of all, very broad. It’s impossible to know the exact number of online casinos. Estimates say that there are at least 2,000 online casinos currently operating, a number that constantly keeps increasing.

The biggest online casino brands collect upwards of $800 million of annual revenue. On the other end of the spectrum, smaller and newer online casinos might earn a few million dollars per year, and some of them often finish the year in the red.

Moreover, it’s important to remember that many casinos aren’t independent operators, but are a part of a larger brand, along with other online gambling sites. In such cases, brands often focus on specific niches, such as casino games, bingo, and sports betting, for each of their sites. Considering that, only knowing what all casinos from a particular brand earn can we get a complete picture of a gambling company’s revenue.

What Games Earn Online Casinos The Most Money?

Just like their land-based counterparts, online casinos make the vast majority of their profits from slot games. The reason for the popularity of slot games is simple. They are easy to learn and don’t require any skills or strategic knowledge. They are also the most favorable option for bonuses, as most online casino promotions are tailored around these games.

Additionally, online casinos aren’t limited by floor space, often offering thousands of slots and, therefore, many more gambling options than players can get with other online casino and live casino games. In most online gambling sites, slot games measure upwards of 90% or more of the total game selection.